Bridging the Gap: How to Advise Non-Technical Leaders

Brian Childress

As a technology expert, one of the most critical aspects of your role is to effectively communicate with non-technical leaders. Your ability to bridge the gap between technology and business can be the difference between a successful project and a failed one. Here are some tips on how to advise non-technical leaders:

1. Speak Their Language

Avoid technical jargon and acronyms. Instead, use analogies and metaphors to explain complex technical concepts in a way that is easy to understand. For example, you can compare a new software system to a new highway that will help the company deliver its products faster and more efficiently.

2. Focus on Business Outcomes

Non-technical leaders are primarily concerned with business outcomes. Instead of focusing on the technical details of a project, focus on how it will impact the business. For example, instead of talking about the technical specifications of a new server, talk about how it will improve the website’s performance and increase sales.

3. Use Visual Aids

Visual aids such as diagrams, charts, and graphs can help non-technical leaders understand complex technical concepts. For example, you can use a flowchart to illustrate how a new software system will work or a graph to show the projected ROI of a new technology investment.

4. Be Patient and Empathetic

It’s important to be patient and empathetic when advising non-technical leaders. They may not have the same level of technical knowledge as you, so it’s important to be patient and willing to explain things in different ways until they understand.

By following these tips, you can effectively advise non-technical leaders and help them make informed decisions that will drive better business outcomes.